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Are
you losing sales to competitors?
BRANDING
...without
it, you may have
no chance to compete.
At this very moment, there are at least nine other companies competing
for your existing and potential customers. All are trying to convince them
to buy their goods or services instead of yours. In this competitive
environment, what must take place for your company to win sales?
The buyer must be aware that you exist.
The buyer must understand what you have to offer.
The buyer must perceive you as a contender.
The buyer must view
your product or service as unique
from your
competition.
The buyer must see you as the preferred choice.
These events have the best chance of occurring with effective branding. Without
it, (at worst) the buyer may
never even know that you exist, or (at best) never fully
understand what your product or service offers...
resulting in lost sales. Chances
are, if your competition is winning sales... their branding is better than yours.
REAL-WORLD REALITY:If your competitor is better at branding than
you... even if their product or service is inferior... THEY WIN.
Whetherthe buyer encounters you online,
on the phone, in your store, in your
office, in print or on television, your brand is the first and most lasting impression
of your
business. IT IS YOUR CUSTOMER'S ENTIRE EXPERIENCE and is built at
every touch point — both marketing and
non-marketing — it is the environment
your
business creates; the collection of assets and processes through which you
communicate with customers.
So, who can (and should) help you establish your brand...
Effective branding is not for
amateurs. You need a brand and image
specialist who has the experience and
expertise to look at the whole
picture and provide you with what you need to win sales, you need:
NewGlyphics.
817-300-7916
mail@newglyphics.com